Dean Chalk A2 Media - 1201

Tuesday 1 July 2014

Steve Archer

Steve Archer said the relationship between the narrative and performance in music videos should be strong and coherent. Normally they'll cut between the narrative and the performance of the song.



The majority of times, the actual singer is part of the narrative acting as the lead.
 
 
Sometimes a well choreographed dance may be a part of the performance or an extra aspect of the video specifically designed to help the visualisation.
 

Female Gaze

The male gaze comes with it's opposite, the female gaze. This is the way that women objectify men in music videos, showing them only for pleasure.