Student Digipak Analysis

This is a digipak made by a student, I personally think the design of this is quite good as they've kept the colours and design are consistant throughout. One thing I don't like about this is how the images don't flow very well, each has extremely different lighting and looks as if they've been taken with different cameras or edited differently. Another thing I dislike is the wall of writing that is in the top right corner, this is something I want to avoid with my digipak as people may not want to read such a large amount of text. I will also try and keep all images consistant so that they flow.

Adele's genre is generally seen as a mix of pop and soul, I'd say the soul aspects into consideration this digipak fits the conventions of something from that genre, they use a dark colour scheme mixed with some light tones such as the glass and the images of the girl. Other than the quality of the images, this digipak looks quite professional especially the CD, though I think it may look nicer if "ADELE" and "21" were in line with each other.

Digipak Analysis

This is the digipak for Maroon 5's album, overexposed.

Straight away there is a clear theme with the cartoonish style and the colours all matching throughout the digipak, the only exception to this is the CD itself which is black, but seeing as Maroon 5 is a pop rock band, the rock side of their band can justify the use of black. As for the other colours they are clearly conventions of a pop band due to the bright colours and even the cartoons which can be seen as fun and not taking things seriously fit into the conventions of pop.

On the back of the CD, where the barcode and record label's logos are you can see the list of songs that are featured on the album, these are all written in decorative fonts which are all different styles, but close enough matches to let them flow and look good next to each other. The font on the front of the album is also decorative but stands out a lot more than the ones on the back do, mainly due to the background on the front of the album being very colourful and the writing of their logo being white.

I like how this album's digipak looks specifically the layout and how well put together the fonts and cover is, the layout looks professional and flows well, I will be keeping in mind what they've done with this digipak whilst we create ours and see if there is any inspiration we're able to take.

Logo Experimentation (First Draft)

This was the logo design that I suggested to Emma (the words linking into a heart beat monitor) and she was able to create it using Adobe Photoshop. I think she definitely has the basis of how I imagined this could look and did a great job, though I agree with her that it may be necessary to use a different font, or having to resort to using our own handwriting to get it to look as good as we want it to.

Artist Photoshoot

Emma recently did a photoshoot with Renatas (the star of our music video), I was unable to attend as I was busy during half term and was given quite short notice about the photoshoot that was being done therefore I didn't have time to prepare, but seeing as due to Emma's absence I presented our team's pitch by myself we've now evened out the work load.

The total amount of images in this photoshoot was 398 which is great and will be very useful when it comes to creating our digi-pak and advert as we'll have a wide variety of shots to choose from.

Colour Scheme for Digi-pak and Advert

Font Selection

Image Schedule

We will do a photoshoot during the half term sometime of Renatas, the person who will be playing the role of our artist.

Minor Change

The actor that we were going to use, Boris, has dropped out and we are instead using Renatas as the male actor for our music video now.

Equipment List

This is the equipment that we will need when we go out to film our music video.

• Tri-pod
• 2 Camera's (DSLR)
• Umbrella's
• Phone (Back up Recording and Contact)
• Adobe Photoshop/Premier Pro
• Spare Batteries
• SD Cards
• External hard drive

Advert Research

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