This song features three artists, Jessie J, Ariana Grande and Nicki Minaj who are all featured in the music video. Initially the video starts out with the three artists names and then cuts to short scenes with Ariana doing her make up and Nicki getting into a helicopter to introduce them into the video. It then shows Jessie pulling up in a car and everyone in the street looks towards her, this is showing that all attention is on her and she is going to have a big part in the video. Then during the chorus it cuts between Ariana and Jessie as they're both singing. The video then focuses on Ariana during her part and again cuts back to Jessie whilst they're singing to show both of them are singing. A helicopter is then seen flying over the city and as it lands Nicki gets out to start her part, all three artists then join together and are dancing together.
Throughout the video the focus is on Jessie despite the other artists being featured in the video, people are also constantly staring at her and dancing with or around her keeping the attention focused on her. This song and it's music video were used to promote Jessie's career in the US and get people to like her, the song got a lot of attention as it features two big artists in the US and her.
Laura Mulvey's theory is very relevant to this video, as throughout there are women who dressed in exposing clothing which fits the theory of the male gaze being used. However the female gaze is also used in this video as it is directed at both genders, showing topless men.
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