Dean Chalk A2 Media - 1201

Friday, 6 March 2015

The Script #3 Advert Analysis

This is a poster advertising The Script's album, #3. As with most male bands, there is one person, usually the lead singer, who is seen as the figurehead of the band and most advertising is based around them, as seen in this advert where Danny's head is the largest and the other band members are layered over the top of his head.


In this advert, there is a 2/3 split, where at the top of the page the band's name and the name of the album are displayed, the image of the band members is directly in the center of this advert, making it the first thing that you see and specifically, as his image is largest, Danny is the first band member that you notice which impies that he is the lead singer.

At the bottom of the page, there is information about when the advert is due to be released and a link to their website. I like this advert as it is simplistic and to the point, there aren't any quotes from reviews or anything trying to promote how good the band is which keeps it clean and for that reason I would assume this advert is directed towards people who are already fans of The Script as opposed to the advert aiming to attract new fans.

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