Dean Chalk A2 Media - 1201

Sunday, 15 June 2014

Richard Dyer

Richard Dyer is an English Academic, specialising in cinema. He says that the terms 'pop performer' and 'pop star' have become interchangeable. The difference between them is the pop performers are known for performing pop music, whereas pop stars are known for having an identity or persona which is not just restricted to their musical talent.

Dyer's theory stated that pop stars are constructed and manufactured by their record labels in order to make money. They have their own USP (unique selling points) which help us, the audience, hold onto their attention. For instance, for Kanye West, he wore a specific type of glasses which became iconic to him.


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