The videos represent the stereotype and conventions of that genre. E.g. girl bands will break into dance during the chorus, boy bands will consistently be using direct address and looking into the camera as if they're looking at, and singing to, the viewer.
Goodwin's theory can be applied to Price Tag by Jessie J, where he says there is a relationship between the lyrics and the visuals, as during the chorus she sings "money, money, money" whilst standing next to a tree which money is falling from.
His theory can also be applied to Little Mix - Word Up, he states that videos represent the conventions of that genre, as Little Mix is a girl band they stereotypically would all burst out into dance during the chorus of the song, which is what they do in this video.
No comments:
Post a Comment