Performance (Studio):
Studio performance videos show the artists performing in the studio, usually using a lot of direct address to make it seem as if they're singing directly to you. They're used to remind the viewer that the particular song they're singing is important.
Performance (Live):
Live performance videos are used to exhibit live performances and will focus on how well the artist is performing and how much the fans are enjoying it. They're done usually to boost ticket sales.
Narrative:
Narrative videos follow a story in linear cause-effect sequencing. The most common narratives are love stories.
Conceptual:
Conceptual videos are based on a single idea which is usually obscure. This can be used to generate hype about the video which results in more people viewing it.
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